Anyone who uses Pay Per Click with Google, Yahoo, Bing or any other search engine knows that it's a powerful tool that can bring a lot of exposure to your business and produce a lot of leads to generate revenue and customers. The big question is, does everyone know how to write a good enough ad to get people to click it and take them to your website? The answer to that would be no! I admit that I myself am not the best ad writer in the world, but with practice I can write attractive ads that will bring customers in. You could have the best product or service around, but if you can't write an ad, no one is going to see your site and you won't make any money. Here are some things to keep in mind while writing your ad:
One thing to remember when starting to write your ad is that you have a very short amount of space to convince someone to click. So your wording has to be professional, clean, prompt and concise. Another thing you have to keep in mind is the keyword or keyword phrase you are using. That should be incorporated into your ad. Think of keywords as questions and you want to answer that question in your ad.
An important thing to keep in mind also while writing your ad is your audience. Who is the majority of people that are looking for what you are offering? What do they want? What is their main goal? You must know your customer and what they want in order to get their business. Keep these two questions in mind:
What is it and can it work for me?
What's in it for me to move on to the next step?
If you can answer these two question rather in your ad and/or on your landing page, you are most likely going to get the traffic you want.
Also make sure that what your ad says matches up with what message your landing page portrays. If they don't match up, you won't get any customers. Remember to always be truthful and honest in your claims. NEVER claim something you can't produce or say something that is not true about the product or service you are selling. That is bad business and you will lose customers.
You must keep in mind that the internet is an ever changing entity, so if your ad doesn't work and you are not getting the clicks on it, my mentor always told me this, "Don't get mad, change your ad." Any type of advertising is an ongoing process. Yes sometimes you can have it on autopilot, but you still need to check everything regularly to make sure what you have is still working well.
I will leave you with that. Next time I hope to put a post about tips on optimizing your campaigns. Good luck to all of you and happy clicking!
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Sunday, August 8, 2010
Friday, July 30, 2010
Key Points About Twitter Marketing
Are you using Twitter to market a product or service and have a hard time getting customers? This post is intended to give you a few tips I just learned to help get people interested in what you have to offer.
Did you know...
There is an etiquette for Twitter. Here are some etiquette pointers.
Building your followers list
In order to get leads and customers, you have to have a follower list and keep it growing so you have a constant flow of people to tweet with. Here are some pointers to build your list:
If you want some more training on Twitter, try this website: www.twenius.com
If you want training that provides information like what is in this post, click my link below for more information.
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Did you know...
There is an etiquette for Twitter. Here are some etiquette pointers.
- If someone follows you, follow them back.
- Reply to personal @ comments and direct messages.
- Thank your followers for retweets.
- Don't just advertise. Do quotes, provide content and interesting facts.
- Balance your ads and your other tweets.
About content
You want to provide content that has quality and generates interest to your followers. Your content should be something that would produce value that your followers can use or take something from. Here are some ideas where you can find some good content:- www.ezinearticles.com
- www.articlebase.com
- www.youtube.com
- If you have a blog, you can point people towards your posts.
- Quotes and quips (I found this site and it has some great quotes)
Building your followers list
In order to get leads and customers, you have to have a follower list and keep it growing so you have a constant flow of people to tweet with. Here are some pointers to build your list:
- Make sure you are targeting groups that you know would be interested in what you are offering.
- Use the "Find People" feature to search for groups (eg.- mlm, network marketing, home business)
- Look at your current list of followers and follow their followers.
- Follow the followers of the Gurus like Mike Dillard, Jonathan Budd and Ryan Deiss.
If you want some more training on Twitter, try this website: www.twenius.com
If you want training that provides information like what is in this post, click my link below for more information.
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Tuesday, July 27, 2010
To Fear or Not to Fear
What is the first thing that comes to your mind when you hear the word fear? Is it a phobia you have? Maybe a scary movie you watched, or something terrible you witnessed? Fear strikes a chord in every human being, and it's not a good feeling is it? So what is it about fear that we don't like so much? Webster defines fear as "to be afraid or apprehensive." I think it goes a little further than that. Fear is a strong word that produces strong feelings.
So what are we to do with this fear? Are we to let it rule our lives or prevent us from doing things that we would otherwise enjoy or benefit from? I am going to try in this article to give you some tools to overcome fear; to conquer it.
Face your fear:
Whatever fear you come across, you have two choices; make an about face and get the high tail out of there or take a stand against it and fight. Although the latter is the toughest choice, it is the best of the two. If you don't face your fears, you will never overcome them. Even phobias (which are an extreme and debilitating fear) can be cured. I once saw a doctor who helped people overcome their phobias by showing them the harmlessness of their fear. A lot of times fear, when you look at it closely is just a misunderstanding of something or someone. Take a moment to think things through so this isn't the case. Another good way to face fear is visualization. A great example of this is in the movie "The Big Green." The kid who played goalie has a great imagination and was afraid of the players because of it. But he faced his fear and was able to visualize the opposing players as something harmless.
Be in the Know:
One of the most common causes of fear is the unknown. This could be an unknown of what the future holds, something that can't be seen or touched, or just a lack of knowledge. Any of these unknowns can trigger fear. If you fear what will happen, concentrate on the now. Work on what is happening today and don't worry about tomorrow. That is easier said than done for some, but if you are busy with today, you will most likely not even think about tomorrow before it becomes today. The best way to tackle fear of the unknown is to educate yourself. If you have a fear in this area, learn more about it. Study it and comprehend it. This will ease fears. If there is a fear you just can't overcome, recruit help from family and friends. There is always power in numbers.
I leave you with this quote from the Bible as an encouragement to you, "For God has not given us the spirit of fear, but of power and of love and of a sound mind." II Timothy 1:7
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
So what are we to do with this fear? Are we to let it rule our lives or prevent us from doing things that we would otherwise enjoy or benefit from? I am going to try in this article to give you some tools to overcome fear; to conquer it.
Face your fear:
Whatever fear you come across, you have two choices; make an about face and get the high tail out of there or take a stand against it and fight. Although the latter is the toughest choice, it is the best of the two. If you don't face your fears, you will never overcome them. Even phobias (which are an extreme and debilitating fear) can be cured. I once saw a doctor who helped people overcome their phobias by showing them the harmlessness of their fear. A lot of times fear, when you look at it closely is just a misunderstanding of something or someone. Take a moment to think things through so this isn't the case. Another good way to face fear is visualization. A great example of this is in the movie "The Big Green." The kid who played goalie has a great imagination and was afraid of the players because of it. But he faced his fear and was able to visualize the opposing players as something harmless.
Be in the Know:
One of the most common causes of fear is the unknown. This could be an unknown of what the future holds, something that can't be seen or touched, or just a lack of knowledge. Any of these unknowns can trigger fear. If you fear what will happen, concentrate on the now. Work on what is happening today and don't worry about tomorrow. That is easier said than done for some, but if you are busy with today, you will most likely not even think about tomorrow before it becomes today. The best way to tackle fear of the unknown is to educate yourself. If you have a fear in this area, learn more about it. Study it and comprehend it. This will ease fears. If there is a fear you just can't overcome, recruit help from family and friends. There is always power in numbers.
I leave you with this quote from the Bible as an encouragement to you, "For God has not given us the spirit of fear, but of power and of love and of a sound mind." II Timothy 1:7
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Tuesday, July 13, 2010
2010 World Cup Conclusion
Well, my predictions in the quarter-finals I would have to say were maybe half right. I forgot to take into account that some of Brazil's key players were not able to play to help them advance to the next level. This is the worst Brazil has played in a long time. Another thing I forgot about was that Spain was the pick to be the winner from the very beginning. Oops! Big mistake on my predictions.
The two teams that surprised me the most are my two favorite teams; Paraguay and Germany. Both teams played better than they ever have as far as placement. And third place for Germany is excellent for them. I think they played excellent ball. They had the least amount of goals made on them and I believe they were the highest scoring team also. Very good.
So bravo to Spain for winning the World Cup of 2010. Netherlands put up a good fight too. There were a couple close calls in the final game and several yellow cards handed out. What a game. I look forward to next World Cup. I hear it may be in Brazil next time. Maybe I will see you there! :)
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
The two teams that surprised me the most are my two favorite teams; Paraguay and Germany. Both teams played better than they ever have as far as placement. And third place for Germany is excellent for them. I think they played excellent ball. They had the least amount of goals made on them and I believe they were the highest scoring team also. Very good.
So bravo to Spain for winning the World Cup of 2010. Netherlands put up a good fight too. There were a couple close calls in the final game and several yellow cards handed out. What a game. I look forward to next World Cup. I hear it may be in Brazil next time. Maybe I will see you there! :)
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Wednesday, June 30, 2010
World Cup 2010
There is no better time to talk about the World Cup than now. We are halfway through with the quarter finals right around the corner, and the countries are starting to show their true colors. Here are the standings so far.
I am personally rooting for Paraguay and Germany. It is not that these teams are really good, but my wife spent half her life in Germany (that's a given) and I have some friends from Paraguay. Surprisingly both are still in the game. I am sorta surprised that Paraguay has made it this far, but you never know. They had a tough game with Japan, but they beat them in the shoot-outs!
Here are my predictions for the quarter finals:
Brazil and Netherlands may has a close match, but I think Brazil is going to coming out the winner.
Uruguay is a good team. I think they will make it to the semi-finals.
I know I am rooting for Germany, but I think Argentina will beat them this time.
This one is probably the toughest to predict, but I think Spain will win and Paraguay will give them a good fight.
Happy watching all you soccer fans. I will see if I can post another related post during the finals.
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
2010 FIFA World Cup™: Round of 16- Add to iGoogle | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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I am personally rooting for Paraguay and Germany. It is not that these teams are really good, but my wife spent half her life in Germany (that's a given) and I have some friends from Paraguay. Surprisingly both are still in the game. I am sorta surprised that Paraguay has made it this far, but you never know. They had a tough game with Japan, but they beat them in the shoot-outs!
Here are my predictions for the quarter finals:
Brazil and Netherlands may has a close match, but I think Brazil is going to coming out the winner.
Uruguay is a good team. I think they will make it to the semi-finals.
I know I am rooting for Germany, but I think Argentina will beat them this time.
This one is probably the toughest to predict, but I think Spain will win and Paraguay will give them a good fight.
Happy watching all you soccer fans. I will see if I can post another related post during the finals.
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Tuesday, June 22, 2010
Health Care Part 2
As part of the second edition about Health Care and programs available to help you, I would like to include an excerpt about Social Security disability. This is not a health insurance of any type, but it does provide an income for those who are unable to work.
There are two different disability programs available through the Social Security Administration. One is SSDI (Social Security Disability Income) and one is SSI (Supplemental Security Income). Both programs provide an income, but they are a little different when it comes to qualifications and eligibility. I will briefly explain each one.
SSDI is full disability income. In order to receive this type of program benefits you have to have worked enough in your life and earned enough income credits. Income credits are earned each year with a maximum of one per quarter. Your income check is based on your work history. There are no income or resource limits required to be eligible to receive benefits.
SSI is a supplemental income program for those who don't have enough work history or have none at all (such as newborn babies). There is a maximum payout for this program. Each year that amount changes. This year it is around $672. There are also income and resource limits that have to be met (like Medicaid) in order to receive benefits. These limits are almost identical with Medicaid and if you have SSI will most likely be eligible for Medicaid benefits too.
The eligibility process takes several steps and I will lay out the basics. One thing you need to keep in mind is in order to receive disability you have to have a condition that is going to prevent you from doing any type of work for at least 12 months. Here are the steps. These include ones you have to do and ones Social Security does.
1. The first thing you need to do is call Social Security at 1-800-772-1213 to set up an interview for disability benefits. When prompted ask for agent service.
2. Once you have set up your interview, you can fill out some forms online at ssa.gov. You will also receive a packet of forms to fill out and sign. Make sure you do everything and return anything that is requested to be returned. This is a lot of paperwork, so don't be discouraged.
3. You may have been told of some verifications you need to have together. Make sure you get those together. Also get as many medical records related to your condition as possible.
4. The paperwork is just one part of the process. You will be assigned a claims representative. Make sure you get the name and number. Your case will be sent to DDS (Disability Determination Services) for a medical decision.
5. Once the medical decision has been made, it will get sent back to your claims rep, where he will finish up the case.
Now this is just the basic steps. A lot more goes on and the process can take over a year to finish. Most cases are denied the first time. Don't be afraid to re-apply or appeal the decision. You have the right to do so.
So that is Social Security benefits in a nutshell. I would like to provide a few resources to help in this process and with Medicaid:
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
There are two different disability programs available through the Social Security Administration. One is SSDI (Social Security Disability Income) and one is SSI (Supplemental Security Income). Both programs provide an income, but they are a little different when it comes to qualifications and eligibility. I will briefly explain each one.
SSDI is full disability income. In order to receive this type of program benefits you have to have worked enough in your life and earned enough income credits. Income credits are earned each year with a maximum of one per quarter. Your income check is based on your work history. There are no income or resource limits required to be eligible to receive benefits.
SSI is a supplemental income program for those who don't have enough work history or have none at all (such as newborn babies). There is a maximum payout for this program. Each year that amount changes. This year it is around $672. There are also income and resource limits that have to be met (like Medicaid) in order to receive benefits. These limits are almost identical with Medicaid and if you have SSI will most likely be eligible for Medicaid benefits too.
The eligibility process takes several steps and I will lay out the basics. One thing you need to keep in mind is in order to receive disability you have to have a condition that is going to prevent you from doing any type of work for at least 12 months. Here are the steps. These include ones you have to do and ones Social Security does.
1. The first thing you need to do is call Social Security at 1-800-772-1213 to set up an interview for disability benefits. When prompted ask for agent service.
2. Once you have set up your interview, you can fill out some forms online at ssa.gov. You will also receive a packet of forms to fill out and sign. Make sure you do everything and return anything that is requested to be returned. This is a lot of paperwork, so don't be discouraged.
3. You may have been told of some verifications you need to have together. Make sure you get those together. Also get as many medical records related to your condition as possible.
4. The paperwork is just one part of the process. You will be assigned a claims representative. Make sure you get the name and number. Your case will be sent to DDS (Disability Determination Services) for a medical decision.
5. Once the medical decision has been made, it will get sent back to your claims rep, where he will finish up the case.
Now this is just the basic steps. A lot more goes on and the process can take over a year to finish. Most cases are denied the first time. Don't be afraid to re-apply or appeal the decision. You have the right to do so.
So that is Social Security benefits in a nutshell. I would like to provide a few resources to help in this process and with Medicaid:
- Social Security website - www.ssa.gov (very resourceful)
- There is no one website with social service sites for all states, but it is quite easy to find them. Just type in your state or county name and "department of social services."
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
Thursday, June 17, 2010
Health Care in This Day and Age
I decided to take the opportunity to use my expertise and offer some pointers and suggestions about getting healthcare when it may seem impossible to get. I am going to break this up into a few different posts. Otherwise this would be too long. As some of you may know from reading my first post, I work for a company that helps patients apply for local and state programs that are available to help with their bills. In this day and age, health insurance is expensive and practically unaffordable. What do you do when you lose your job and health coverage as well? What happens when you don't have the money to purchase your own policy? Now with the new health care bill it may be a different story, but let's forget about that right now. It won't come into effect until 2012 anyway.
For this post, I would like to make it a way of introduction of what is available out there as far as Social Service programs that can help with your medical bills. To lay the groundwork one must understand that these programs are not available to everyone. There are income and resource requirements that need to be met first. Also, each state has specific programs that target a certain group of people. For instance, Virginia (the state I live in) has a program called FAMIS. This program is for children and pregnant moms that are over the income limits for Medicaid. Other states have similar programs.
Each county in your state has a department of social services (some call it human services or similar). This is where you go to get an application to apply for the program. The most common name for the program is Medicaid. Now some of you may be thinking, "I don't want to apply for welfare." First of all, that is not what it is and secondly, if you really needed help wouldn't you seek out every opportunity possible to get health coverage to cover your bills?
Every state has their different qualifications to be able to receive this assistance. The most common difference is the income limits. That is based on the poverty level in that particular state. There are some requirements, though, that remain constant. Those are meeting a category of either minor child (18 years old or younger), over 65 years old, pregnant, blind or disabled (declared disabled by the state or Social Security). Once these criteria have been met, the application can be processed. Expect to provide verifications of income, citizenship, identity and residence in pretty much every state.
Medicaid is a state funded program, so there is no cost involved. This program may not provide complete coverage, but at least you won't have as big of a bill you would have without it. In my next post I will be providing some resources concerning these programs that you can use. If you have any immediate questions, the best thing to do is call your local department of social services (contact info usually found on your county's website). Feel free to leave a comment or question about any Virginia state program questions. That is my area of expertise when it comes to a particular state.
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
For this post, I would like to make it a way of introduction of what is available out there as far as Social Service programs that can help with your medical bills. To lay the groundwork one must understand that these programs are not available to everyone. There are income and resource requirements that need to be met first. Also, each state has specific programs that target a certain group of people. For instance, Virginia (the state I live in) has a program called FAMIS. This program is for children and pregnant moms that are over the income limits for Medicaid. Other states have similar programs.
Each county in your state has a department of social services (some call it human services or similar). This is where you go to get an application to apply for the program. The most common name for the program is Medicaid. Now some of you may be thinking, "I don't want to apply for welfare." First of all, that is not what it is and secondly, if you really needed help wouldn't you seek out every opportunity possible to get health coverage to cover your bills?
Every state has their different qualifications to be able to receive this assistance. The most common difference is the income limits. That is based on the poverty level in that particular state. There are some requirements, though, that remain constant. Those are meeting a category of either minor child (18 years old or younger), over 65 years old, pregnant, blind or disabled (declared disabled by the state or Social Security). Once these criteria have been met, the application can be processed. Expect to provide verifications of income, citizenship, identity and residence in pretty much every state.
Medicaid is a state funded program, so there is no cost involved. This program may not provide complete coverage, but at least you won't have as big of a bill you would have without it. In my next post I will be providing some resources concerning these programs that you can use. If you have any immediate questions, the best thing to do is call your local department of social services (contact info usually found on your county's website). Feel free to leave a comment or question about any Virginia state program questions. That is my area of expertise when it comes to a particular state.
Helping you get the upper hand,
Peter Bunn
Rising Leader
Want a more stress free life and be able to be home with your family? Learn how to empower yourself with this experience:
www.PeterBunnHasFun.com
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Me and my wife Sara enjoying Las Vegas at the Venetian in November 2010